SEARS SETTLING INTO NEW CHADRON LOCATION

Posted 6 months ago

By John Axtell

Sears logoQuietly and without fanfare, the Sears store in Chadron moved into its third location in just over 4 months last year, but owners Mike and Jennifer Gering say this one…to 2nd and King…is the last.

Jennifer Gering points out that the move last Thanksgiving from the longtime location on the east side of Chadron to downtown in the old Morford’s Decorating building, was done by Sears at the corporate level before they bought the local franchise.

Morford’s was always intended as just a temporary stop while the former Reid Motors-turned-telemarketing call center building on 2nd Street was remodeled and renovated. Gering says customers seem to have caught on to this move pretty fast.

Gering and her husband are celebrating the new location with a big weekend sale.