BRITNEY SPEARS LAUNCHES VEGAS GIG

Posted 7 months ago

By Corey Sorenson

Planet Hollywood Resort and Casino_Britney Spears_Website Screen Shot

LAS VEGAS (AP) — Britney Spears has launched her two-year residency in Las Vegas. And officials in the tourist-based town have to hope that fans that will come see her will be more like Katy Perry and Miley Cyrus — among those who attended Friday’s opening.

While Vegas is still a popular town, its tourist demographic still tends to skew older. It’s trying to change that by landing acts like Spears, who’s 32. Other acts that have done Vegas tours include Celine Dion and Elton John — successful, but catering to an older crowd.

Spears will do 50 shows in both 2014 and 2015. Officials at Planet Hollywood Resort & Casino say if the gig is a success, it may be extended.