Posted 12 months ago
By Corey Sorenson
UNDATED (AP) — The winners included Eminem, Taylor Swift and Macklemore & Ryan Lewis.
But like the MTV Video Music Awards, the first YouTube Music Awards won’t be remembered for the awards themselves — but for the “moments” it produced. Like Lady Gaga wearing plaid outfit, a truckers cap — and no makeup.
The 90-minute show was hosted by Jason Schwartzman and Reggie Watts — who worked without a script. All they had was a series of note cards to get from one segment to another.
As for the honors themselves, Eminem was named artist of the year, Swift won for YouTube phenomenon and the breakthrough award went to Macklemore and Lewis.