Posted 10 months ago
By John Axtell
60-year old Mike Marlar and Jeremy, Jonathan, and Connor Kohout were picked in Frank’s “Search for Sweetness” campaign in Nebraska and Iowa…which had people send in photos of them posing with a can of sauerkraut.
Company marketing manager Katie Smith says the idea was to see how Frank’s sauerkraut makes life sweet and how it connects to the everyday lifestyles of consumers.
Marlar…whose label has him posing like Popeye with a can of Frank’s on his bicep…says the contest was fun and that he grew up eating Frank’s, preferring it over just about every other kind of sauerkraut he’s ever tried.
Kohout posed balancing a can on an accordion and his sons..ages 3 and 6…playing a set of drums in the background. He says he really does love Frank’s , especially with his Czech heritage, but is getting his head wrapped around the idea of his face being on the can.
The Marlar and Kohouts labels are being printed next week, and Smith says cans featuring their pictures should hit shelves in early April.